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One Health – Organic Social Media and Paid Performance
One Health, a fictional telehealth company, set out to build brand awareness and expand its customer base through a two-phase marketing approach. The first phase focused on executing a strategically planned organic social media campaign across Facebook, X (formerly Twitter), and Instagram. In the second phase, the company launched a paid social campaign on Facebook…
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Green Gatherings – Content Marketing and SEO
Green Gatherings is a fictional startup from my coursework that offers biodegradable picnic supplies. As part of the project, I led several key initiatives to help build brand awareness and lay a strong marketing foundation. My responsibilities included conducting market research, creating brand guidelines and detailed buyer personas, writing SEO-optimized long-form blog content and product…
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Unleashing the Power of Digital Marketing: Outperforming Traditional Techniques
In the rapidly evolving world of business, digital marketing has become a key driver for success, surpassing traditional marketing methods such as print ads, billboards, and TV commercials. As businesses shift their focus toward dynamic online strategies, the impact of digital marketing has grown both in scope and effectiveness. Why Digital Marketing is a Game-Changer…
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The Benefits of Ecofriendly Compostable Picnic Supplies: Why Going Green is Easier Than You Think
Convenient, Stylish, and Eco Friendly Picnic Supplies Planning a picnic is always fun, but finding the right ingredients can be a challenge. You want products that not only look good but are practical and, most importantly, kind to the environment. That’s where eco-friendly compostable picnic supplies come in—they check all the boxes: convenient, stylish, and sustainable. Gone…