One Health, a fictional telehealth company, set out to build brand awareness and expand its customer base through a two-phase marketing approach. The first phase focused on executing a strategically planned organic social media campaign across Facebook, X (formerly Twitter), and Instagram. In the second phase, the company launched a paid social campaign on Facebook…

Green Gatherings is a fictional startup from my coursework that offers biodegradable picnic supplies. As part of the project, I led several key initiatives to help build brand awareness and lay a strong marketing foundation. My responsibilities included conducting market research, creating brand guidelines and detailed buyer personas, writing SEO-optimized long-form blog content and product…

In the rapidly evolving world of business, digital marketing has become a key driver for success, surpassing traditional marketing methods such as print ads, billboards, and TV commercials. As businesses shift their focus toward dynamic online strategies, the impact of digital marketing has grown both in scope and effectiveness. Why Digital Marketing is a Game-Changer…