Green Gatherings is a fictional startup from my coursework that offers biodegradable picnic supplies. As part of the project, I led several key initiatives to help build brand awareness and lay a strong marketing foundation. My responsibilities included conducting market research, creating brand guidelines and detailed buyer personas, writing SEO-optimized long-form blog content and product landing pages, and launching an email marketing campaign. I also developed and implemented SEO strategies, monitored campaign performance, and analyzed the data to inform future marketing efforts. Please refer to the presentation below for a detailed breakdown of each deliverable.