One Health, a fictional telehealth company, set out to build brand awareness and expand its customer base through a two-phase marketing approach. The first phase focused on executing a strategically planned organic social media campaign across Facebook, X (formerly Twitter), and Instagram. In the second phase, the company launched a paid social campaign on Facebook and a paid search campaign on Google. Following a thorough review and analysis of the campaign results, key insights were gathered to inform recommendations for future optimization. A comprehensive growth strategy was then developed and pitched to support continued success.